The phrase why not you” came up in my meeting the other day. When I first saw it on the powerpoint slide, I didn’t really notice it. However, when the woman read these three words out loud, I was taken aback. These three words, however short, are incredibly powerful.

Have you ever thought of an idea for a product, social movement, or innovation, but thought, oh, someone else will probably do this or is already doing it? I’d imagine this…